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Archive for May, 2009

Some Excellent Website Design Tips

Friday, May 15th, 2009

Web Design is an area which can be extremely important to the success of a website. It’s fair to say that most people who design their first website don’t do a good job. They may think that there design is good enough to upload to the web but in actual fact the only reason they think that is because they were the ones who designed it. This is a common issue which most amateur designers experience but it’s very important to keep practicing and keep telling yourself I can do better than this. It may sound cliche but practice does make perfect and the more times you redesign your website layouts, the better you will get.

It’s not impossible to design a great website on your first attempt but you shouldn’t expect to. Please read the rest of this article and take note of the tips and advice given and you will be on your way to designing a website that is nice to look at and easy for people to use.

Keep it Simple
Most people who start off designing a website think that more is better. That’s completely wrong and will turn your visitors away. Do not have lots of images, background music, flaming text and a hundred different colors fonts. All this stuff will increase the loading time of your website and believe it when I tell you that most people get impatient after waiting more than 10 seconds.

If you don’t believe me look at every popular website, take Google for example! All the site consists of is a plain white background, a nice logo, a few links and the search box. Some may say Google’s design is poor but experienced designers would say to you that it’s a nice design. Google became popular because it provided better content and loaded much faster than competing search engines at the time. Sites such as eBay, hotornot.com and papal all have simple designs but still look professional. That’s exactly what you should be aiming for with your website layouts.

Here is a more exhaustive list of design tips you should follow:

Don’t use frames
Don’t have background music
Don’t have too many images
Stick to one main font for your text
Don’t use too many colors for your layout, stick with 2 or 3 main colors
If using flash, don’t overuse it.
Don’t use things like flaming text, animated gif images they look tacky
Don’t use bright text on a bright background and vise versa
Don’t make your text size too large or too small
Arial and Verdana are the two most popular website fonts
Don’t make the width of your website too large test it on multiple sized monitors and on several screen resolutions

The above points are very important. Please remember that having an excellent design is really no better than having a good design. However a good design is much better than having a bad design. The truth is that it’s your content or website concept that will determine the success of your website but having a bad design can affect your chances of success, so take note!

About the Author
Darrell Knox is a writer and entrepreneur with 15 years of home business and marketing experience.Website: http://myacetemplates.net/design.pl/photo-law.html/website.html

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To SEO or To PPC?

Friday, May 15th, 2009

The online community is definitely a large market place that you cannot ignore, especially if you have an internet business. There are thousands if not millions of consumers that you can tap in the internet.

At the same time, the internet also poses a quite different challenge. The easy access that internet provides also gives you as much competition as you can imagine. It is too crowded and congested.

Having a website is not enough to make your business running and able to compete. You must take other alternatives to give way for the online community to access your website at any rate or chance possible.

You have to expose your website. Make it known. It has to be visible. It has to be frequently targeted by consumers and surfers.

Invest in marketing your internet site. There are basically two options available to you, the SEO and PPC. These two are probably the most desirable alternatives you can get for your internet business as strategy for search engine marketing.

1. SEO

SEO stands for Search Engine Optimization. Some researches indicate that 60% – 70% of internet surfers and users actually resort to using the Google search engine to find and locate web sites and pages, for any topic they desire. SEO is the process taken to make sure that the internet uses will find your website when ranked among the top results of a search. This way you can make sure that you will be visible and can clearly stand out from the rest.

To get a search engine optimization, you will have to build on your own internet site frequently hit internet links to web site pages. The process will involve IBLN or Independent Back-Linking Network, wherein hundreds or even thousands of pages will be utilized to promote a particular website of a client.

In SEO, there is no need for you to pay for the clicks although it will require you to spend time doing research to get a favorable combination of ads and target audience. The SEO process is a long term one. It requires months, 6 months at the least, before the proper outcome is fully achieved, but once the goal is accomplished, you will definitely get a steady source of profit.

2. PPC

PPC means Pay Per Click. It gives way advertising on a search engine. These are sponsored listings that you see whenever you make a search. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine.

With this kind of advertising, you can still basically control your campaign as you get to create your own ad. You will also manage the target audience and still stay within the bounds of your budget. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also very well check if your ad gets to be shown at all and if it is competitive with the rest.

There are some guaranteed benefits when you get to maximize the PPC strategy.

?PPC lets you advertise to the whole of the online community. It is also relatively easy to set up.

?At first glance, PPC advertising may seem very expensive. Could it possibly happen that someone out there will go on clicking on your ad? This will definitely give you a large bill without the expected profit on your part. If this provides a lot of worries, be rest assured that there is a protection for you. Networks are able to recognize fraudulent clicks.

?You can also set a budget for a certain period. The moment your budget has been used up by the target number of clicks, your ads will no longer be displayed until the next period you want it again displayed.

?You will also be able to adjust well to changes in market demands and trends.

In deciding which of the two strategies will work right for you, think of your goals and of your resources. They definitely offer benefits and advantages that will work for your good. The better way to approach this two is to evaluate according to your short term and long term plans. Take the PPC course for your short term goals and choose SEO if you have long term ones.

There world is out there for you now. Just make sure you do what will work best for your entrepreneurial endeavors and visions. The secret to success lies in your hands. Just study your options well and you’ll get exactly what you want.

About the Author
Jeremiah Patton has been using pay per click advertising for marketing legitimate home based business opportunities for many years online. Jeremiah’s website http://www.2ndincome4u.com offers numerous legitimate work at home opportunities and ideas.

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5 Profitable No SEO Needed Adsense Techniques

Friday, May 15th, 2009

1. Find a topic you can create a two part article on. Write part one of your article and place it on a page on your website. Place Google Adsense ads next to your article. Next you will want to create part two of your article and make sure to make reference to your first article in your second article. Take part two of your article and submit it to ezine publishers, and article directories.

Using this technique, part two of your article will drive traffic to part one of your article. In this way you will profit when someone clicks on your Google Adsense ads when visiting the web page that you have part one of your article on.

2. Create a site that is related to your market that has nothing on it but good quality content about a popular topic in your market. Make sure that you place Google Adsense ads on the site also. You’ll then offer ezine publishers and ad on one of the pages of your site if they’ll mention your site to their subscribers. Make sure they know they’ll benefit by other ezines publishers sending traffic to your site. Their subscribers will be exposed to those ads also. You’ll profit from the earnings you earn by people clicking on your Google Adsense ads.

This technique is profitable for everyone involved. I haven’t seen anyone using it so be a pioneer and watch this technique explode your Google Adsense income!

3. Find a profitable topic and create a 5-10 website about the topic. Make sure to place Google Adsense ads on your website along with the content. Next you will want to create a mini-ebook or report about the topic, and include affiliate links for products and services related to your topic. Take your mini-ebook or report and give it to website owners and ezine publishers who can reach your target market. Allow them to brand the affiliate links in your mini-ebook or report with their own affiliate links. Within your mini-ebook or report, you’ll want to make many references to the website you created for this topic that have your Google Adsense ads on it. Whoever passes this mini-ebook or report around will be driving traffic to your site, and you’ll profit from those that click on your Google Adsense ads.

This technique uses viral marketing which in my opinion is one of the most powerful marketing techniques around. You can get some added exposure by submitting your ebook to ebook directories. Do a search to find ebook directories.

4. Take a couple of articles that you have written, and upload them to your website. Make sure to place your Google Adsense code next to your article. Now take the URL of your articles and place the URL in your signature line in your email or forum signature line.

With this one easy technique, I’ve made up to $46 a day for spending a few minutes putting the URLs into my signature line.

5. Create a mini ecourse on a topic that you know about or do research on a popular topic and create a mini course for it. Take each day of your course and place it on it’s own website. Day one will have it’s own page. Day two will have it’s own page, and so on. Make sure you place Google Adsense ads on each of these pages also.

When people sign up for your ecourse instead of emailing them the content, send them to the website address where the content is. The key to this is putting your Google Adsense ads before the content.

By using this technique you are not only building a subscriber list, but you’ll also profit from people who click on your Google Adsense ads when visiting to read your ecourse.

In the future I will be writing more articles on how to profit with Google Adsense without having to use any SEO techniques. By using the techniques above, you are working smarter and not harder, and that’s really the key to making money with Google Adsense.

About the Author
Liz Tomey reveals several adsense secrets that hundreds of people are using every day to make their sites profitable with Google Adsense ads. Visit her site for the free report “Confessions Of An Adsense Girl”.

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